NOW health insurance

NOW is an international health insurance provider, whose core demographics are families, students, expatriates, and companies. as part of a pitch to NOW health insurance, these KVs were developed as a potential marketing communication direction that prioritizes friendliness and accessibility, with an approachable, friendly tone of voice. this direction, due to its unique nature with integrated friendly illustrations, would have been a memorable way for an insurance company to set itself apart from the cold, bureaucratic crowd.